As promised, tonight's episode of OVO Sound Radio included the premiere of French Montana's new Drake-featuring single: "No Shopping." News of the collab first broke in May, when French Montana shared a brief snippet of the song, during which Drake can be heard beginning his verse by rapping, "Pump, pump it up." The line was presumed to be a shot at Joe Budden, who had recently given VIEWS a decidedly negative review on his podcast. Now that the full version of "No Shopping" is here, it's clear that the "Pump It Up" reference was no accident. Much of Drake's verse is directed at Budden, whom he denounces as a one-hit wonder. "You let me turn into the n*gga that you almost was," he raps.
Drake doesn't mention Budden by name until toward the end of his verse, when he raps, "Last week, Budden runnin' in the room / This week sold 1.2." See the full lyrics of Drake's "No Shopping" verse at the bottom of the page.
Judging by his recent tweets and retweets, Budden has heard "No Shopping," and he has already proclaimed himself to be the victor of the beef, clearly feeling that Drake's bars on the new French Montana single don't stand up to the two diss tracks he has already put out, starting at the end of last month with "Making a Murderer" and then another one, "Wake," less than a week later.
Budden provided his first response to "No Shopping" by retweeting an image of a drained iPhone battery, suggesting that Drake's latest raps are the opposite of "Charged Up." He then posted another meme -- not exactly a creative one, but a successful effort nonetheless -- showing the crying Jordan face pasted onto the head of the OVO owl. Budden has since responded to a few of his followers who also agreed that Drake's "No Shopping" response was lackluster.
pic.twitter.com/q81DwdAjgo— Ice (@OfficiallyIce) July 16, 2016
pic.twitter.com/3ANsPL84r4— Joe Budden (@JoeBudden) July 16, 2016
My nigga. https://t.co/xAXkMsYN0y— Joe Budden (@JoeBudden) July 16, 2016
Plot twist. Lol https://t.co/dTb2wcAPAh— Joe Budden (@JoeBudden) July 16, 2016
Drake's lyrics on "No Shopping"
Pump, pump, pump it up
She got a good head on her, but I pump it up
I'm not a one-hit wonder, they know all my stuff
You let me turn into the n*gga that you almost was
I done seen a lot of shit and I done been in things
And I never started nothin', I just finish things
And I'm still off like the man that brought me in this thing
How you out here celebratin' like the winnin' team?
No, calm down, calm down
This shit ain't how you think it is, take a look around
I'm supposed to be on a vacation right now
But I'm home wildin', word to DJ Khaled
Back with another one
I'm steady droppin' bombs on your head top
Been that way since I could make your bed rock
I'm on, blew it where you can't shop
Bitch I just rapped and it went pop
Next move better than my last move
Your next move can't erase your past moves
Took her out once she got attached to him
Ring, ring, click, I'll get back to 'em
You don't really want the views
You don't really want a snapshot of things goin' on with the crew
You don't wanna hear Not Nice did thirteen
And did another two for some other shit he didn't do
Last week, Budden runnin' in the room
This week sold one point two
Yeah, it's a boost around baby boy
Yeah, and I know Taraji like I'm baby boy
And I fuck with Weezy and I'm Baby's boy
Yeah we the Army, better yet the Navy, boy